There’s More to Naming a Company After Yourself Than Ego
By Paul Sullivan January 5, 2018
If on New Year’s Eve you went to a party featuring Alex Donner’s society band, you had only a one-in-four chance of seeing Mr. Donner sing out the old and croon in the new.
As chief executive of Alex Donner Entertainment, Mr. Donner had four orchestras emblazoned with his name playing that night: two at events in Manhattan, one in Palm Beach, Fla., and one in Paris. But Mr. Donner appeared only in Paris, at an event sponsored by a prominent hedge fund manager.
“There are times people come up to me and say, ‘Alex, you and the band were great two weeks ago,’” Mr. Donner said. “The truth is, I wasn’t there.”